Sarah Montgomery was Creative Director, art director and designer of the Seventh Generation catalog from 1994 to 1997. A complete rebranding of the company during this period included redesigning all print collateral and POP items for the catalog and wholesale divison. The catalog was sold to Gaiam in 1997 and became the Harmony catalog.

The design for the catalog covers is a play on the name Seventh Generation which derives from a quote from the Great Law of the Iroquois Confederacy: "In our every deliberation, we must consider the impact of our decisions on the next seven generations."